EA have expressed how happy they are with last weeks launch of Battlefield 3 after it has shipped over 10 million copies.
EA boss, Peter Moore had this to say to investors:
As you know, we launched this title earlier this week, and the results have been tremendous, thanks to the superb quality of the title produced by our DICE Studio in Stockholm, and the world-class marketing executed by our teams globally. Our marketing made adept use of YouTube where 13 million people have viewed our trailers and on Facebook where we have 2.1 million fans. Battlefield 3 PR was everywhere, and on launch date, in North America alone, more than 8,400 stores opened early to sell the game. We couldn’t be happier with the launch of Battlefield 3.Read more >>>
So to sum it all up, we’re nailing it in Digital and nailing it in Packaged Goods.